THE BRAND - crewcuts, J.Crew's kids line is known for their quality pieces.
 
THE WORK -  For the launch of crewcuts new backpack collection, I concepted and executed a large multi-channel campaign. My work included storyboarding, casting models, day-of coordination, and campaign assets across channels, from in-store to digital ads.

CAMPAIGN ART DIRECTION, CONTENT
& COPYWRITING

crewcuts